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The top fifteen reasons why every business should have its own Custom Gift & Loyalty program.
- Cards can be easily reloaded...pay for the cards once and keep putting pre-paid cash in the register.
- Every time one of your customers purchases a gift card he has given you an interest free loan! Consider Starbucks, who issued 1.5 million cards in the 3rd quarter of 2003 totaling $41,000,000 - that is capital they are using to grow their business without paying one dollars worth of interest.
- A properly designed program provides your customers with an incentive to keep coming back.
- Acquire New customers at the fraction of the cost of traditional advertising
- Repeat business from existing cardholders is guaranteed if full value of card is not redeemed during the initial visit.
- Research shows that 10% to 15% of cash spent on gift cards is never redeemed, creating a pure revenue stream for your business.
- Average ticket prices on gift card transactions are higher...research shows that people spend on average, 65% more than the value of their card!
- 74 Percent of Consumers will purchase a gift card this year.
- Custom gift and loyalty cards with your Companies logo and or picture reminds customers to return to your place of business without having to spend additional advertising dollars. In other words, every time one of your customers takes out their wallet, he is reminded of your business because of the Custom billboard that he or she is carrying around with them.
- Returns or refunds can be done through the issuing a gift card (in-store credit) keeping the money in your register.
- Through the use of data mining and loyalty card programs, you can track customer info such as name, address, phone number, etc., and identify buying habits or trends which will improve your return on future merchandising dollars.
- Gift and loyalty cards are the number one request amongst consumers today. Prepaid Gift Cards ranked third among the top gifts people want to give this year, trailing only by clothes and books/music/video games
- Offer your customers and incentive for buying Gift Cards, Purchase a $50.00 gift card and get a $10.00 gift card as a bonus, you are rewarding your customer and aquiring a new customer at the same time.
- They work for major retailers - why shouldn't they work for you?
- Gift Cards are not just for the Holiday they are for Year round gift giving!
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