How much are you currently spending on advertising?

• Yellow pages ad $$$
• Newspaper ads $$$
• Radio ads $$$
• Television ads $$$
• Direct Mail $$$

How are you tracking your return on investment?

As a savvy businessperson, you know you have to spend money on marketing in order to bring customers into your business. However, the return on most advertising expenses is difficult to track.

The gift and loyalty program provides direct measurements of new customers and revenue generated. Promoting the cards in existing advertising campaigns can help increase your response rate and tie these campaigns back to specific customer purchases. Every customer that comes through your door represents a major marketing investment. The gift and loyalty program provides a great tool to keep them coming back.


The gift and loyalty program provides powerful marketing tools to help you grow your business. Electronic gift and loyalty cards are proven ways to generate additional revenue -- many major retailers have invested millions of dollars to develop and promote this type of program, and keep investing in it because they see results.

Build Loyalty From Within Your Customers' Wallets
Customers appreciate the value and convenience of electronic card programs, knowing that their steady purchases will pay off. Each customized card is a visible advertisement for your business that customers will see virtually every day. Each time they open their wallets and see your card, they will think of your business. Your full color, unique card design becomes your business' "private currency" that increases customer loyalty and repeat purchases.

Know Your Best Customers
The program's technology allows you to build a customer database that can be used for targeted marketing promotions. When you enroll a customer in the loyalty program, the information is stored in a secure online database, accessible through any computer with Internet access. This becomes a growing list of customer's that you know will buy from you.

When you activate a new card, simply swipe the customer's driver's license* through the terminal to automatically capture their name and address data, or enter information online from enrollment cards the customers fill out. You can view your customer database online or download it to create highly targeted marketing lists. Use it to track demographics and spending patterns so you can identify your top customers. Then customize a marketing campaign to keep them coming back!

Tip: Be sure to have a good privacy policy in place before you begin collecting customer data. This will assure your customers that you won't share their information with anyone outside your company and that providing it allows you to tell them about upcoming discounts and special promotions for the reward program.

Promotional Ideas:

• Offer your customers a cash-back discount if they spend a certain dollar amount today. Load the cash-back value on the gift and loyalty card to drive future purchases and maintain the full revenue amount from the original sale.
• Target special promotions to your cardholders to encourage business during your slow times. Invite customers to come in on Tuesdays (or other traditionally slow day for your business) to earn double reward points.
• Load cards with a small dollar value and distribute them as "electronic coupons" at a special event.
• Use the gift cards as a customer service tool for returns or dissatisfied customers. By offering the customer a gift card with loaded value, you often turn the situation around, plus you maintain the revenue from the original sale.
• Provide an incentive for employees to enroll customers in your rewards program, such as a bonus for hitting a certain target or contest prizes.

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